Theory Master Class led by Beatriz Colomina: The Bed

Group Research In the Berlage Center for Advances Studies in Architecture and Urban Design In collaboration with: Hanieh Fatouraee and Santiago Brignardelli




#Bed Data
Big data is the fuel that powers the information economy. 2.5 quintillion bytes of data are created every day. This means it is too large, complex and dynamic for any conventional data tools to capture, store, manage or analyses it. From face tracking to click counting, our most private quantifiable information is stored in hidden governmental and corporative archives. From clicks and scrolls our searches are tailored to deliver the fitting ads to filter bubbles capturing our political bias, Amazon, Facebook or Google audit our most personal interests. But, how aware are consumers of their data’s commercial value?

The bed collects data about individual behavior, the intimate data that social media feeds the Big Data. Through the pretext of cold and impersonal quantified information it manifests conditions of the contemporary user, it interrogates their bed.

Tutors: Beatriz Colomina, Mark Wigley, Salomon Frausto, Hugo Corbett, Mauricio Freyre